Marketing for Law Firms & Legal Services
Ethical, compliant marketing for law firms and attorneys that builds authority, generates leads, and grows your practice.
Why Law Firms & Legal Services Businesses Need Expert Marketing
Legal marketing walks a fine line between professional authority and aggressive client acquisition. The attorneys who build thriving practices aren't the ones buying billboard ads — they're the ones showing up when someone searches 'divorce attorney near me' or 'what to do after a car accident.' ContentMonday creates compliant, authoritative content that positions your firm as the trusted expert in your practice area. From educational blog posts that rank on Google to professional social media presence that humanizes your team, we handle the marketing while you handle the cases.
Law Firms & Legal Services Marketing by the Numbers
People search online when they need a lawyer
Average cost-per-click for legal keywords
Choose an attorney based on online reviews
Of legal searches lead to a contact within 24 hours
Law Firms & Legal Services Marketing Challenges
- Bar association advertising rules vary by state and restrict what you can claim
- Legal keywords are among the most expensive in Google Ads ($50-$500+ per click)
- Building trust is essential — potential clients are often in vulnerable situations
- Competitors include both local firms and national legal marketing companies
- Content must be accurate enough to establish authority without constituting legal advice
Our Law Firms & Legal Services Strategies
- Educational blog content answering legal questions your ideal clients are searching
- Attorney profile content that showcases expertise, experience, and personality
- Case result highlights (where ethically permitted) that demonstrate your track record
- Local SEO content targeting '[practice area] lawyer in [city]' searches
- Video FAQ content that builds trust before the first consultation
- LinkedIn content positioning attorneys as thought leaders in their practice area
Recommended Services for Law Firms & Legal Services
These services deliver the best results for law firms & legal services businesses based on industry performance data.
Social Media Posts
Professional, engaging social media content designed to grow your audience and increase engagement across all platforms.
Blog Posts (SEO)
SEO-optimized blog content that ranks on Google and drives organic traffic to your website.
SEO Backlinks
High-quality, manual backlinks from authoritative websites to boost your search rankings.
Managed SEO
Comprehensive SEO management to improve your search rankings and organic traffic.
Law Firms & Legal Services Marketing FAQ
Yes. We create content that follows general bar association guidelines — no guarantees of outcomes, proper disclaimers, and no misleading claims. We recommend having your state-specific compliance team review content before publication, and we'll make any adjustments needed.
Ready to Grow Your Law Firms & Legal Services Business?
Join hundreds of law firms & legal services businesses using ContentMonday for professional marketing. Plans start at $99/month.