Marketing for Real Estate
Content marketing for realtors, brokers, and property management companies that generates leads and builds personal brand authority.
Why Real Estate Businesses Need Expert Marketing
Real estate is one of the most competitive industries for digital marketing. Every agent in your market is posting listings, sharing market updates, and trying to build their personal brand online. The difference between agents who thrive and those who fade into the noise? Consistent, professional content that builds a recognizable brand and generates inbound leads. ContentMonday creates scroll-stopping property showcases, market insight posts, neighborhood guides, and video content that positions you as the local market expert — not just another agent with a license.
Real Estate Marketing by the Numbers
Homebuyers start their search online
Find their agent through online research
Agents say social media gives them best leads
Increase in inquiries from video listings
Real Estate Marketing Challenges
- Extremely competitive market where every agent is fighting for the same local keywords
- Seasonal fluctuations make consistent marketing essential even during slow periods
- Personal branding is critical — clients choose agents, not agencies
- Listing photos and virtual tours set the bar high for visual content quality
- Long sales cycles mean you need to nurture leads for months before conversion
Our Real Estate Strategies
- Property showcase posts with professional graphics that stop the scroll
- Market update content that positions you as the go-to local expert
- Neighborhood guide blog posts targeting 'living in [area]' searches
- Agent brand videos that build trust and show your personality
- Just-sold and testimonial content that provides social proof
- Instagram Reels and TikTok property tours for viral potential
Recommended Services for Real Estate
These services deliver the best results for real estate businesses based on industry performance data.
Social Media Posts
Professional, engaging social media content designed to grow your audience and increase engagement across all platforms.
Short-Form Videos
Scroll-stopping short-form videos for TikTok, Instagram Reels, and YouTube Shorts that capture attention and drive engagement.
Static Ads
Eye-catching static ad creatives optimized for Meta, Google, and other advertising platforms.
Instagram Growth
Organic Instagram growth service to build your following with real, engaged followers.
Real Estate Marketing FAQ
Yes. Our real estate clients send us listing details and photos, and we create professional social media posts, carousel graphics, and short-form videos for each property. We can also create 'coming soon' and 'just sold' content.
Ready to Grow Your Real Estate Business?
Join hundreds of real estate businesses using ContentMonday for professional marketing. Plans start at $99/month.